Best Buy forever has been one of the top electronics stores in my mind – probably more especially since their headquarters is located in Minneapolis, and I used to drive by corporate almost daily for 5 years…
But in order to stay relevant in todays world where they are COMPETING with the entire internet for business: they need to make themselves amazing and incomparable to the internet.
So Best Buy thought up a way to make their store more appealing – more worth-while, less hassle, and a LOT more user-friendly and hands-on.
In their new store layout (Which will be eventually spreading to a store near you) you can find:
· A personalized shopping experience with one-on-one support throughout the store, and the addition of a Geek Squad Solution Central at the center of the store to help you learn about, and get the most out of your gadgets
· Eye-level displays creating more opportunities to play with and discover the technology you want – and need
· New in-store digital displays that update you on the latest deals, in-store activities, and information on all your favorite brands
· Registers located throughout the store to streamline the check-out process so you can get in and out faster than ever
So What Did I Think???
I thought it was brilliant.
It’s HUGE. The experience was great – it was a lot more than just a trip to Best Buy to get a connector for my phone – it was like having a local convention –with experts on hand to answer any questions I might have.
I honestly do consider it just that: A convention center: with beautiful displays, and experts available from major brands.
*That* is what grabs my attention.
Not like the giant conventions that you get totally lost and start to wonder where the entrance was and if it’s time for lunch… but a smaller – more intimate one.
The first thing I noticed was the ceiling. I mean – normally I feel like the ceiling has maybe had ceiling tiles, or something – or just the fact that they were not using the higher-up space previously. – But now, they’ve got signage all across the building – and I can see it all – from anywhere in the store.
The next awesome area I noticed was their Geek-Squad – a.k.a. Solution Central. It’s right in the center of the store – so big that you couldn’t miss it. Pull up a bar stool and talk with an expert.
I also noticed a ton more of the displays. I think the last time I noticed Soda Stream at Best Buy – they were in the corner near all the appliances and toasters: Now they’re front and center with a dedicated display.
I’m guessing that places like Soda Stream, and Dyson, and other companies that have their very own displays have paid for their own displays – much like they would for a spot at a convention center: But it’s what sells the products. It’s what gets me as the consumer interested.
One of my personal favorite areas in the entire store though, was the new Magnolia center. I know that they’re an entire separate entity than Best Buy – but it’s fair to mention: They did an awesome job with the renovation.
I now have a dream goal of a $500,000+ home renovation. Dream Big, Right?
Honestly, If I had that kind of money – I would have hired them, right there.
So I couldn’t POSSIBLY show all of this to you, and not make you want to run to your nearest Best Buy and check out their current displays… right?
Disclosure: Level 4 post. I was compensated for my trip to the new Best Buy, but in no way does this alter or reflect my opinion or thoughts on the store or my review.